When the now-classic horror film Rosemary’s Baby was released on June 12, 1968 — 50 years ago on Tuesday — the tale it told was already fairly well known. The Ira Levin novel of the same name, which News time called “as unsettling as the first stirrings of a poison-ivy rash at the conclusion of a picnic,” had been a consistent best-seller since its 1967 release. It also was seen as a symbol of a larger real-world trend of interest in the mystical.
But that doesn’t mean the story didn’t hold mysteries — well, at least for News time’s critics.
The movie earned a short but positive review in the magazine in 1968, with News time praising “the very real acting ability of Mia Farrow” throughout her depiction of “what must be the most unpleasant pregnancy on record.” And, for anyone who was unfamiliar with the novel, the critic summed up the set up for Rosemary’s Baby:
A mistake in the review, however, prompted a letter to the editor from none other than author Ira Levin, who reminded readers what might have seemed like a small mistake in the plot description actually served to erase one of the story’s not-so-hidden layers: “I am delighted by your praise of the movie version of my book Rosemary’s Baby [June 21] and aghast at your reference to its apartment-house setting as the ‘Branford,’ rather than the ‘Bramford,’” Levin wrote. “I chose the name in memory of writer Bram Stoker, and I shudder to think that you may have offended his baby, who is still alive—you know he is—and whose name is Dracula.”
Considering the fame of the real apartment building in which the movie was filmed — the Dakota is one of the most recognizable residences in New York City — it’s only fitting that an equally famous namesake would displace it in the fictional world of Rosemary’s Baby.
The film was a massive hit and is an oft-cited cinema inspiration — for example, Jordan Peele has mentioned it as an influence for his critically acclaimed directorial debut, Get Out — even as filmmaker Roman Polanski, who the United States 40 years ago while facing sentencing after a guilty plea of “” with a 13-year-old girl and who was from the Academy of Motion Picture Arts and Sciences in May, has fallen from grace in the public eye.
UPDATE: After the original publication of this story, News time received a note from Nicholas Levin, the son of author Ira Levin, noting a certain symmetry in his writing a letter to the magazine just as his father had done in 1968 — and to provide more information about the story behind the Bramford.
Though the Dakota is widely cited as an inspiration for the Bramford in reviews of the book and movie alike, and even though the movie was shot there, Nicholas Levin says that his father told their family that his ultimate inspiration came from a different New York City building:.
[Move Dakota Gallery here]
As shown in documents that were compiled as “,” Ira Levin was looking for a “a ‘Dakota-esque’ house” and decided that the novel’s protagonists would move into a “rambling shambling apartment house” like the Dakota or the Alwyn Court. The Dakota being much more famous, Nicholas Levin guesses, readers assumed they were reading a description of that building. The author wasn’t bothered by the assumption, his son says (he never wrote in to correct it, even as he was telling News time about Bram Stoker) but those close to him knew that the Alwyn Court had ultimately won out — one more slightly-more-secret fact about the apartment building at the center of this story.